Weighing Google’s Options

July 5, 2010 at 6:05 pm Leave a comment

The other day I posted an article regarding Apple’s plan to bring the iPhone to another carrier, most likely in addition to AT&T.  While that would be great news for consumers who want the iPhone but don’t want to switch to AT&T’s troubled network, it would also mean potential trouble for Google’s Android platform.  Android is fast becoming the second most-used smartphone platform in the world, and many see Apple’s contract with AT&T harming the iPhone more than helping it.

So, what can Google do to continue its rapidly growing user base once the iPhone (aka Jesus Phone) goes multi-carrier?

(image from Google)

An option for Google is to focus on development of features that Apple restricts or doesn’t compete in, like Google Voice, which allows its users to have a unique phone number with which to connect all other numbers to.  For example, you may have your personal cell phone, a home, phone, and a line for business. A Google Voice number will give you access to all those numbers, as well as allow you to personalize greetings for people in your address book, and a bevy of other features. The major draw toVoice is it’s ability to send text messages for free, and the ability to store and organize not just texts, but voicemails using your computer’s browser.  For those who are on the phone a lot for business, the ability to take, and ignore, calls to your business line from your cell is also a huge plus.

Read the rest of the article here

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